Blackbox is a groundbreaking new software application that brings any digital content type and format together into one single screen. Developed in collaboration with Nasa and Toyota, Blackbox’s award winning interface showcases interactive PowerPoints, streaming video and data, photos, charts, web pages and PDF’s, all in one and the same application. ThinkSpace was tasked with creating overall Brand Architecture for the application’s multi-phase launch. Overall positioning and creative approach had to be carefully orchestrated to support a tiered roll-out from consumer to enterprise versions while keeping messaging and creative consistent across all online and offline collaterals.
SITE TYPE: creative brief
RESPONSIBILITIES: usability testing, impacted consumer & business challenges, brand architecture mandatories and manacles, website comps and video concept styleframes