SITE TYPE: governmental non-profit
RESPONSIBILITIES: information architecture, user experience, interaction design
The California Children and Family Commission (CCFC) is dedicated to improving the lives of California’s young children and their families through education, health services, child care and other programs. CCFC’s original site hadn’t changed in years despite the fact that its content had increased exponentially and its demographic shifted dramatically. A vast amount of content needed to be integrated in the areas of nutrition, language development and smoking cessation. Furthermore, an archaic link policy frequently bounced users to other external governmental sites without any navigational help.
A scalable content strategy was needed with inventory hierarchies defined by overall user goals on the one and CCFC’s cross-departmental content management work-flow requirements on the other. To promote stickyness and engagement, dynamic content modules with image galleries and expert advice videos were given priority over text heavy content.
Thinkspace worked hand-in-hand with creative, technical and content management teams to complete IA and interaction design in just under 4 weeks and California First 5 won the 2012 webawards for Government and non-profit standard of excellence.