SITE TYPE: eCommerce
RESPONSIBILITIES: development, information architecture, user experience and interaction design, project management, strategy
The launch of MyBlueBirdie, an ambitious guided ecommerce site for young and expecting parents was dangerously behind schedule. 6 months into development, the project was plagued by deep and unresolved IA & UX issues. Problems with off-shore developers were compounded by the absence of adequate project documentation. Furthermore, mbb’s stated goal, of an editorially driven shopping experience seemed in jeopardy since site development and online and offline business processes had to be integrated with multiple third party vendors while internal and external personnel decisions still unresolved.
Within 6 short weeks, thinkspace was able to deliver and complete all project documentation and user experience design, consistent milestone deliveries reestablished trust and accountability with all internal and external stakeholders. Automated business rules for all frontend and backend processes were installed to make the small startup team nimble and ROI intensive.
MBB launched beta in July and publicly in November 2012 . with the resounding resounding proof of concept came a second round of funding.