Delivering Hollywood magic to video enthusiasts.

There has never been a more exciting time to be passionate about video. For more than 100 years Technicolor has pioneered color solutions for the most beloved films of all time. With Cinestyle Color Assist the worldwide entertainment technology leader now wanted to launch a powerful color correction software tool for video enthusiasts everywhere to create stunning, movie studio-quality footage faster and easier than ever before. Technicolor needed an online store to deliver this product worldwide. Thinkspace gave videographers and Technicolor Cinestyle both what they wanted most: the magic of Hollywood just a click away and best-in-class user experience without the Hollywood-sized budget.


SITE TYPE: eCommerce

RESPONSIBILITIES: system and site architecture, user flows, sitemaps, wireframes, requirements documentation, user experience and interaction design



The Technicolor Cinestyle Color Assist software was designed as a native self-install plug-in package that allowed users to preview their effects in real-time, with an easy-to-use interface that worked directly with their preferred editing programs. Thinkspace was challenged to architect a state of the art ecommerce solution from the ground up that mirrored Technicolor’s brand of consistently setting worldwide industry standards within an aggressive timeline of less than 5 weeks.



We recognized immediately that flexibility and speed were key. To that end, Thinkspace created modular work breakdown structures that were both, forward and backward looking. This allowed for multiple lean workflows to be tackled simultaneously. Overall system and site architecture were constantly updated as requirements evolved in parallel with interaction designs. Seamless product key delivery, free user trials, US and VAT tax updates and integration with client’s main accounting system, were scoped and architected in lockstep with building a pipeline for around the clock programming teams on and off-shore.



Completed IA and UX were delivered on time. Technicolor continues a century of innovation delivering enhanced media experiences on any screen and everyday consumers can now create like digital cinematic artists.